Won over by the cheeky phonetics of "Delay No More" that made swearing in Cantonese legit, I've since become a fan of the creative minds behind G.O.D.'s uncanny talent to reinterpret Hong Kong's street culture. And when the lifestyle brand launched its hilarious line of buttocks-shaped mooncakes with such names as "Spread My Cheeks", "Full Moon" and "Mind the Gap", I needed little persuasion to take the road less travelled to visit its headquarters while in Hong Kong.
|The anti-tardiness wall with passing eras captured on the faces of the clocks.|
Getting to G.O.D. HK Street Culture Gallery
The company's HQ and its HK Street Culture Gallery (a.k.a. G.O.D. Street Culture Museum) are located within a former garment factory built in 1977 at Shek Kip Mei (石硤尾). The disused factory is now converted into an art enclave housing creative agencies and businesses supported by Hong Kong's Jockey Club Charities Trust and renamed Jockey Club Creative Arts Centre (JCCAC, 賽馬會創意藝術中心).
|The green facade of JCCAC. It's a pretty prominent landmark and hard to miss along Pak Tin Street. I call it the Incredible Hulk building.|
Alternatively, you can catch a cab from the MTR station.
|Interior of JCCAC with design studios, artists' creative spaces and offices holed up in units within the 9-storey building.|
|Works from the various art studios curl, spread and stand exhibited on the first level and throughout the various floors.|
|In Singapore, our flatted factories usually have their corridors facing out but the ones at JCCAC face in with a hollow center. I think it is more communal this way.|
|Do you spot something sinister in this photo?|
|Yeah, that's right, there's a huge creepy-looking head watching over the building like a leftover Halloween decor. Imagine if you need to work overtime and upon coming out of the office, you see this head smiling at you.|
|Some studios have their artwork spilling to the corridors and my fave were these psychedelic dolls. Maybe they are the man-head's girlfriends!|
|Playing into the retro aura of the place, various tenants reached into their memories and recreated their version of nostalgia. Riding on a yesteryear toy taxi (not literally!), my senses were brought to...|
If you are thinking of just walking into the gallery, you can't. It is "by appointment only" and you need to email email@example.com to book an appointment to visit. It is free to visit but do email early as they take quite some time to respond. We emailed about our visitation a week before our HK trip and were still trying to get a confirmation from G.O.D. a few days after we touched down.
Thankfully the acknowledge and "permit" came in time so we found ourselves...
|... getting an eyeful of Hong Kong's retroliciousness!|
|According to G.O.D.'s website, all the artefacts are original pieces salvaged over the years. None of the items are replicas except maybe how everything was artificially brought together to mimic a teahouse or restaurant of bygone eras.|
|While many private galleries frown if you take photos, the Street Culture Gallery says "Please anyhow take photos"! Is that sign really from the old days? Shows that the history of camwhoring has a longer history than we thought!|
|Trash or treasure? You decide. I didn't know there was a fizz called Watson's!|
|Miniature replicas of 花牌 (congratulatory decorative boards).|
|Yesteryear dim sum 茶楼.|
|Love the details of these mini sets that make Lego look lame.|
|If you love feeling mahjong tiles, your hands would be all over this lucky boxer.|
|I didn't know it initially, but this is actually a no photography zone as it is next to the designers' desks...|
Opening Hours : Weekdays 2 - 6pm. Closed on public holidays. Visitation is BY APPOINTMENT ONLY via email.Email : firstname.lastname@example.org